Author: Eddie Wilders

SMB Media Consulting

Wall Street’s Love Affair with Netflix: The Past, Present, and Future

From its humble beginnings as a DVD-by-mail service to its reign as the streaming pioneer, Netflix's journey has captivated Wall Street and transformed entertainment consumption. Now facing increased competition and advertising challenges, the streaming giant finds itself at a crucial crossroads as it adapts its business model and grapples with meeting advertiser expectations in an increasingly crowded marketplace.

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SMB Media Consulting

Where Have All The Dollars Gone?

The TV advertising landscape is undergoing a seismic shift in the post-election era. Discover how innovative strategies like contextual advertising and emerging TV operating systems are reshaping the future of media, promising a more personalized and data-driven viewing experience for both advertisers and audiences.

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SMB Media Consulting

Now This Is What I Call Streaming… Linear

Dive into the evolving landscape of television as we chronicle the journey from linear TV to the streaming revolution and back again. Discover the intriguing shift of streamers adopting linear strategies, and why understanding this complex ecosystem is more essential than ever for both viewers and advertisers alike.

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SMB Media Consulting

Work Hard, Laugh Harder: The Comedy of Work-Life Balance

Hello, fellow Earthlings of the corporate galaxy! I've stumbled upon a thought-provoking piece about Gen Z and Millennial workers. The topic du jour? Work-life balance. Now, I know what you're thinking – "Oh, not another preachy sermon about finding inner peace in a sea of spreadsheets!" Fear not, my friends, for we are about to embark on a journey through the cosmic comedy of work-life balance.

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