Tag: youtube

SMB Media Consulting

Finding Your Flock: Where to Target Specific Demographics on Social Media

The social media landscape is vast and diverse, a digital jungle teeming with billions of users. But just like finding the right trail in the wilderness, reaching your target audience requires knowing where to look. Each platform attracts specific demographics and thrives on certain types of content, so honing your strategy for each one is key to success.

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SMB Media Consulting

The Rise and Reign of Influencer Marketing: From Buzzwords to Billion-Dollar Business

Influencer marketing has exploded in recent years, transforming how brands connect with consumers. Gone are the days of one-size-fits-all advertising; today, it's all about authenticity, relatability, and trust. And who better to embody these qualities than the everyday people who've built loyal followings on social media?

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SMB Media Consulting

How Google is Redefining Advertising

The traditional picture of a Madison Avenue agency, with suits and smoke-filled rooms, is fading faster than a click-through ad on dial-up. In its place, a new behemoth rises – the Google-powered advertising machine. But is Google just another ad giant, or is it reshaping the very landscape of how we reach consumers? What do you think?

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SMB Media Consulting

Who’s Next?

Twitter's jump into programmatic advertising may lead other social media platforms to follow suit. Who will be next? Find out who Eddie Wilders believes to be the strongest candidates.

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