From its humble beginnings as a DVD-by-mail service to its reign as the streaming pioneer, Netflix's journey has captivated Wall Street and transformed entertainment consumption. Now facing increased competition and advertising challenges, the streaming giant finds itself at a crucial crossroads as it adapts its business model and grapples with meeting advertiser expectations in an increasingly crowded marketplace.

The TV advertising landscape is undergoing a seismic shift in the post-election era. Discover how innovative strategies like contextual advertising and emerging TV operating systems are reshaping the future of media, promising a more personalized and data-driven viewing experience for both advertisers and audiences.