Influencer marketing has exploded in recent years, transforming how brands connect with consumers. Gone are the days of one-size-fits-all advertising; today, it's all about authenticity, relatability, and trust. And who better to embody these qualities than the everyday people who've built loyal followings on social media?

What will it take to master the digital marketing realm in 2024? Eddie Wilders tells us the top 10 ways to make our mark on the new year.