Tag: socialmediaengagement

SMB Media Consulting

Zero-Party Data: The Treasure Trove You Didn’t Know You Had

In the Wild West of data collection, a new sheriff has emerged: zero-party data. Forget the dusty saloons of third-party cookies and the tumbleweed towns of inferred demographics. Zero-party data is gold mined directly from the richest source of all – your customers themselves.

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SMB Media Consulting

Super Bowl 2024: Advertising Blitz or Brand Bonanza?

The confetti has settled, the halftime show faded, and the Kansas City Chiefs stand victorious. But for brands who shelled out millions for a coveted 30-second Super Bowl ad slot, the game is just the beginning. Was it a touchdown for their marketing budgets, or an incomplete pass? Let's delve into the media spend and advertising strategies of Super Bowl 2024.

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