If you grew up in the 1960’s, you were told that we would have flying cars by now. If you grew up in the late 80’s/early 90’s, you were told we would have hover boards. If you grew up in the 2010’s, well, not much has changed. In 2025, the digital marketing landscape is set to evolve with several key trends that marketers should be prepared to leverage.

With its engaging short-form videos and massive user base, TikTok presents an enticing opportunity for businesses to reach new audiences. However, before diving headfirst into the world of TikTok shops, it's crucial to weigh the pros and cons. Let us know what you think!