Tag: measurement

SMB Media Consulting

Charting the Future: Top 3 Connected TV Predictions Shaping 2024

2024 holds promising developments for Connected TV. Check out 3 things we think will affect CTV in the year ahead. Do you agree?

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What Cannabis Brands Should be Considering for Digital Campaigns

What Cannabis Brands Should be Considering for Digital Campaigns

The cannabis market is growing in legalized states, but there are still tons of limitations on digital advertising. How are brands navigating through all this red tape? Check out our latest article for 4 important things to consider.

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No More Cookies in the Cookie Jar

By now, everyone in the digital advertising industry has heard the news: Cookies are crumbling.   In January, Google announced that is would remov

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