Tag: marketing

Why Is Social Listening More Valuable Than Ever?

Less talking, more listening!   We are at a point in time where the concept of social listening is becoming an invaluable tool for companies.  I

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Audio Streaming Down During Pandemic, TV Viewership Up

Add this one to the list of unexpected effects of the coronavirus pandemic… audio streaming and podcasts are on the decline.  I suppose it’s not shocking

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The Rise of TikTok

    Back in early March, I was planning on writing an article about the growing popularity of TikTok, but then the virus hit and I decided to de

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The Effects of Coronavirus on Advertising: Brand Silence

We all know the situation with coronavirus is changing by the day, by the hour even, but it has become clear that it’s effects will continue into the near fu

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