Dive into the evolving landscape of television as we chronicle the journey from linear TV to the streaming revolution and back again. Discover the intriguing shift of streamers adopting linear strategies, and why understanding this complex ecosystem is more essential than ever for both viewers and advertisers alike.

In July, Discovery's Shark Week and big-screen Barbie brought a resurgence to linear TV and cinema, respectively. Who was the fiercer competitor?

Even though digital ad spend is still in the billions, it has slowed down in recent years. CTV is strong, but will something else come along to lure advertisers?

After a one-year delay, the 2020 Olympic games are scheduled to begin on July 23rd in Tokyo.  However, what was expected to be a triumphant return ma