In the Wild West of data collection, a new sheriff has emerged: zero-party data. Forget the dusty saloons of third-party cookies and the tumbleweed towns of inferred demographics. Zero-party data is gold mined directly from the richest source of all – your customers themselves.

Google's test of shutting down third-party cookies for 1% of Chrome users began in January, and the early tremors are already rattling the industry. While we're still in the foothills of this tectonic change, the initial data offers fascinating insights into what a cookieless future might hold. Check it out!

Google is done with cookies.     Back in January 2020, the mega company announced that it would be phasing out third-party cookies in Go

By now, everyone in the digital advertising industry has heard the news: Cookies are crumbling.   In January, Google announced that is would remov