Tag: emarketer

Fall is Fun for Retailers

Fall has only just officially begun, but Halloween merch and pumpkin-spice everything has been available to consumers for weeks already.  It is a time

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Digital Out-of-Home Set to Rise in 2021

Out-of-home advertising.  Also known as OOH advertising, outdoor advertising, out-of-home media or outdoor media.  It’s those roadside bi

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Upfront Ad Spending to Decrease This Year

The TV upfront events usually dominate the calendars of advertising professionals during the spring months.  Naturally, the live presentations, meeti

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What Will It Take to Get Shoppers Back Into Stores?

Physical, brick-and-mortar stores are in a bad way right now.  Although retail shopping is down in general, we have been seeing larger than expected growth i

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