Even though digital ad spend is still in the billions, it has slowed down in recent years. CTV is strong, but will something else come along to lure advertisers?

What will be the biggest digital marketing trends of 2023? Now that we have settled into the new year, Stefanie Beach breaks down her predictions for the months ahead.

As long as television ads have been around, people have been trying to avoid them.  Way back when, when live TV was the only option, the commercial break

Whether you're new to the field or just looking for some clarification, you may find yourself asking, "What exactly is programmatic?"  In its simplest