Tag: ctv

SMB Media Consulting

Netflix Wins Everything

When Netflix decided to crack down on password sharing earlier this year, many thought the streaming giant would continue to decline. But what actually happened is quite surprising. Eddie Wilders tells us where Netflix stands now.

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SMB Media Consulting

Is a Billion Dollars a Lot?

Even though digital ad spend is still in the billions, it has slowed down in recent years. CTV is strong, but will something else come along to lure advertisers?

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Trends of 2023

Trends of 2023

What will be the biggest digital marketing trends of 2023? Now that we have settled into the new year, Stefanie Beach breaks down her predictions for the months ahead.

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The Battle Against Ad Avoidance

As long as television ads have been around, people have been trying to avoid them.  Way back when, when live TV was the only option, the commercial break

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