With all the technology that we have at our fingertips, one of the most trusted advertising and marketing strategies that we have at our disposal is direct mail. The strategy is in every politician or real estate agent’s playbook, and they still rely on consumers opening their mailboxes to see flyer after flyer as direct mail continues to demonstrate its relevance and adaptability. Recent insights from industry experts highlight how traditional mail not only maintains its effectiveness but also offers innovative avenues for engagement.

In Part 2 of a three-part series, Eddie Wilders gives us a recap on what went down in Q1 2023. Which digital channels are on the decline and which ones are gaining?