Influencer marketing has exploded in recent years, transforming how brands connect with consumers. Gone are the days of one-size-fits-all advertising; today, it's all about authenticity, relatability, and trust. And who better to embody these qualities than the everyday people who've built loyal followings on social media?

What will be the biggest digital marketing trends of 2023? Now that we have settled into the new year, Stefanie Beach breaks down her predictions for the months ahead.