Influencer marketing has exploded in recent years, transforming how brands connect with consumers. Gone are the days of one-size-fits-all advertising; today, it's all about authenticity, relatability, and trust. And who better to embody these qualities than the everyday people who've built loyal followings on social media?

Generation Z kids are growing up to be tough cookies.  It’s not surprising given the unique time period that is shaping them.  Born approximately b