Tag: advertisers

SMB Media Consulting

Who Wins in a Fight: Shark or Barbie?

In July, Discovery's Shark Week and big-screen Barbie brought a resurgence to linear TV and cinema, respectively. Who was the fiercer competitor?

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What Does the World Look Like?

What Does the World Look Like?

In the first of a three-part series recapping Q1 2023, Eddie Wilders fills us in on the state of the digital media world. What does the forecast look like for ad spend?

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Why Is Social Listening More Valuable Than Ever?

Less talking, more listening!   We are at a point in time where the concept of social listening is becoming an invaluable tool for companies.  I

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Upfront Ad Spending to Decrease This Year

The TV upfront events usually dominate the calendars of advertising professionals during the spring months.  Naturally, the live presentations, meeti

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