The TV advertising landscape is undergoing a seismic shift in the post-election era. Discover how innovative strategies like contextual advertising and emerging TV operating systems are reshaping the future of media, promising a more personalized and data-driven viewing experience for both advertisers and audiences.

We're closing in on the end of 2023! Eddie Wilders tells us what to expect in four categories that will dominate during the final months of the year.

Even though digital ad spend is still in the billions, it has slowed down in recent years. CTV is strong, but will something else come along to lure advertisers?

Brands are expected to spend big dollars for the 2023 NewFront. Eddie Wilders lets us know where it's all going in his follow up to our previous blog post.