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Welcome to a digital odyssey through the world of zeroes and ones, where we unravel the mysteries of digital spend and industry trends year on year. It’s a rollercoaster ride of bytes, bucks, and yes, a dash of humor. We’re about to embark on a journey through the digital universe, with a few stops to check out what the pandemic brought us and how it’s changed our digital destiny…

Download our newest white paper to uncover the evolution of digital spend trends through the pandemic. Catch up on the nuances in e-commerce and retail, healthcare, education and finance. Understand the effects of developing tech, like AI and blockchain. And, finally, discover what our crystal ball sees for the future.

Data is now considered the world’s most valuable resource.

As the world moves towards a cookie-less future and privacy regulations grow, first party data will prove to be essential to new marketing strategies.

Download our white paper and learn some tactics, solutions and resources to help understand what first party data is, how we can collect it, and what makes it so useful. Learn about real-world examples, common pitfalls and the importance of building trust with consumers.

SMB Media Consulting can help craft an effective plan incorporating first party data. Don’t hesitate to contact us if you would like assistance!

Once again, Google has pushed back its deadline to deprecate third-party cookies in Chrome, this time until Q3 2024.

As an advertiser, the most important thing to remember, the death of the third-party cookie has NOT been cancelled — just delayed. If you are not prepared for the cookieless future, then you just caught a lucky break. But the end is still coming, and you will need to adopt a new strategy if you want to measure your marketing efforts in the years ahead.

Download our white paper and learn some tactics, solutions and resources to help make this transition a smooth one. The death of the third-party cookie is inevitable. Now there’s just a little more time to prepare for it.

Generation Z — those born between 1997 and 2012—is quickly growing up and becoming the powerhouse consumer, with a whopping $360 billion to spend on your brand. Or not.

This generation is giving digital advertisers a run for their money in how they interact with and buy from brands. Marketing to this generation is vastly different—they want authenticity, constant connection across channels, and social purpose. Advertisers that can deliver on these three areas can win their share of Gen Z spending.

Download our Gen Z white paper to learn what drives shopping behavior in this youngest consumer segment and which digital media tactics to employ to reach them.