In her discussion with Stefanie, Rachna Narem shares her philosophy that data analytics should be viewed as an ongoing journey rather than a destination, advocating for clients to integrate it into their entire planning process. She views analytics not as a one-time event, but as an essential component of all business activities that can empower all decisions. Rachna believes that analytics should be prioritized in budgeting and looks to stay ahead of the curve through the seismic changes that are sure to come in the near future. 

About Rachna Narem: Rachna is a Senior Partner, leading the Analytics Intelligence and Insights team at Eightbar/GroupM. She is a versatile marketing professional with deep knowledge of analytics, leveraging 20 years of hands-on modeling and analytics experience to provide strategic consulting and leadership to a variety of clients (Consumer Packaged Goods, Retail, Pharma, Financial, Auto, QSR, Beauty, Telecom, Animal Health). She believes in an innovative data and analytics strategy that translates insights into short-term tactical and long-term strategic recommendations which helps in continued and exponential growth for the client. Her expertise lies in successfull conceptualizing and implementing innovative marketing initiatives—including both digital and traditional media channels—to drive market impact and expansion for Fortune 500 companies.

About Eightbar: EightBar is a bespoke, unified Ogilvy/GroupM team dedicated to IBM globally. EightBar is a group of strategists, planners, creators, traders, and scientists under Mind Share, GroupM, united around a common purpose: to use technology and data to make marketing as simple, streamlined, and effective as IBM’s Watson has made data science.

Learn more at eightbarcollective.com