In this episode of the Digital Marketeer, host Stefanie Beach interviews David Kohl, the Co-Founder and CEO of Symitri, a privacy-enhancing technology company aimed at balancing the needs of digital advertisers with individuals’ right to privacy. The conversation dives into the pressing issues of programmatic advertising, particularly the growing challenges posed by privacy regulations and the deprecation of third-party digital identity. The focus on restoring trust and navigating the complexities of ad technologies lays the groundwork for this informative discussion.

About Symitri: Symitri is the world’s first integrated privacy firewall and real-time data cleanroom for the open web, designed to balance the economic viability of programmatic advertising with the growing global demand for consumer privacy. Symitri’s goal is to establish a new foundation for privacy and data protection that fits easily into the thriving programmatic ecosystem. Think of us as a seamless ‘EZ’ button for real-time data protection, deterministic addressability and precision measurement, all without exposing any personal data—encrypted, pseudonymous or otherwise—to any other party in the bidstream. 

Learn more at symitri.com