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TikTok’s Future: Beyond the Ban Headlines
The biggest topic in the industry today is the potential fate of TikTok. While some reports predict an imminent "disappearance" of the app, this scenario
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Should Your Small Business Start a TikTok Shop? Pros and Cons Explained
With its engaging short-form videos and massive user base, TikTok presents an enticing opportunity for businesses to reach new audiences. However, before diving headfirst into the world of TikTok shops, it's crucial to weigh the pros and cons. Let us know what you think!
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A Banned Beat: How a TikTok Ban Could Reshape Digital Advertising in the US
TikTok's rapid rise has made it a social media powerhouse, particularly for reaching Gen Z audiences. But what if the beat skips? With potential bans swirling, let's explore how a silenced TikTok could impact the world of digital advertising.
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How Google is Redefining Advertising
The traditional picture of a Madison Avenue agency, with suits and smoke-filled rooms, is fading faster than a click-through ad on dial-up. In its place, a new behemoth rises – the Google-powered advertising machine. But is Google just another ad giant, or is it reshaping the very landscape of how we reach consumers? What do you think?
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Digital Media Job Cuts: A Paradox of Layoffs and Openings
The digital media industry, once a seemingly unshakeable force, has been grappling with a wave of layoffs in recent months. But is this a sign of the end of digital advertising as we know it, or simply a necessary adjustment in a rapidly evolving landscape? What are your thoughts?
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Do We Need to Worry About Google’s Search Generative Experience?
Google's recent announcement about utilizing AI to change search results, called the Search Generative Experience (SGE), has caused ripples of concern amongst publishers. Do you think there is reason to worry?
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