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Now This Is What I Call Streaming… Linear

I’ve been following a streaming TV newsletter for as many years as it’s been written. It has spanned the entire history of Netflix, from their transition f

Work Hard, Laugh Harder: The Comedy of Work-Life Balance

Hello, fellow Earthlings of the corporate galaxy! I've stumbled upon a thought-provoking piece about Gen Z and Millennial workers. The topic du jour? Work-life balance. Now, I know what you're thinking – "Oh, not another preachy sermon about finding inner peace in a sea of spreadsheets!" Fear not, my friends, for we are about to embark on a journey through the cosmic comedy of work-life balance.

Back to School: Dollars and Sense (and Social Media)

Back to school isn’t just about new pencils and first-day jitters – it's a massive economic engine! Let’s dive into the numbers and trends shaping this year’s back-to-school media spend.

Olympics 2024: A Gold Rush for Advertisers?

The Olympics has long been a coveted platform for brands to reach a massive, engaged audience. Expectations for Paris 2024 were high for record-breaking ad spend and innovative advertising formats. But what trends shaped the Olympic advertising landscape this year?

The Rise of Personalization: Shaping the Future of Digital Media

In today's rapidly evolving digital landscape, where content consumption is at an all-time high and user engagement is paramount, personalization has emerged as a game-changer. From tailored recommendations on streaming platforms to customized news feeds on social media, personalization is transforming the way we interact with digital media. Let's delve into the trends and implications of personalization in the digital media industry.

Google’s Crumbly Cookie Caper: A CEO’s Confessional

Google, the digital overlord, is keeping the cookie. I repeat, keeping the cookie. Find out what SMB Media Consulting's Founder & CEO, Stefanie Beach, thinks about this bold move.

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