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The Future for Digital Advertising is Now
If you grew up in the 1960’s, you were told that we would have flying cars by now. If you grew up in the late 80’s/early 90’s, you were told we would hav
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The FASTer We Are, the Better
In the world of Connected TV (CTV), advertising faces a critical moment. While consumers shift towards streaming platforms, ad dollars are lagging behind, tangled in a web of rerun-heavy content and confusing, inconsistent measurement methods. Linear TV remains the default choice for many brands, thanks in part to the simplicity of its data presentation. Meanwhile, the rise of Free Ad-Supported Streaming Television (FAST) services, particularly those featuring live niche sports, provides a new avenue for growth.
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TikTok’s Uncertainty: Is Snapchat Poised to Capitalize?
As TikTok's future in the US hangs in the balance, Snapchat is quietly positioning itself for a potential comeback, with recent announcements of massive user growth and strategic moves that could reshape the social media landscape. If you're a creator, marketer, or business owner wondering where to hedge your bets in this uncertain digital era, this deep dive into Snapchat's resurgence might just change your social media strategy.
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The Super Bowl Ads We Can’t Wait to See
The Super Bowl is the advertising industry's biggest night, where brands compete to capture audiences with creative, memorable commercials. From star-studded cameos to nostalgic storytelling, 2025's Super Bowl LIX ads promise to deliver unprecedented excitement and entertainment. Check out some of the most anticipated spots here!
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Wall Street’s Love Affair with Netflix: The Past, Present, and Future
From its humble beginnings as a DVD-by-mail service to its reign as the streaming pioneer, Netflix's journey has captivated Wall Street and transformed entertainment consumption. Now facing increased competition and advertising challenges, the streaming giant finds itself at a crucial crossroads as it adapts its business model and grapples with meeting advertiser expectations in an increasingly crowded marketplace.
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Where Have All The Dollars Gone?
The TV advertising landscape is undergoing a seismic shift in the post-election era. Discover how innovative strategies like contextual advertising and emerging TV operating systems are reshaping the future of media, promising a more personalized and data-driven viewing experience for both advertisers and audiences.
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