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TikTok’s Future: Beyond the Ban Headlines
The biggest topic in the industry today is the potential fate of TikTok. While some reports predict an imminent "disappearance" of the app, this scenario
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Twitter’s Programmatic Advertising: A Match Made in Digital Heaven
Will Twitter's relationship with programmatic advertising last? See what Eddie Wilders has to say about it in the second part of a series on Twitter's new venture.
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The Dawn of Programmatic Advertising on Twitter
In a bold move to regain some of Twitter's losses, Elon Musk plans to embrace programmatic advertising. In the first of a three-part series, Eddie Wilders fills us in on the social media giant's first foray into programmatic.
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Streaming Services Join Forces in Big Bundles
In an attempt to cut costs and boost subscribers, several streaming services are joining into single apps. Max was launched this week as the new combo of HBO Max and Discovery+, but who will be the next to team up?
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Summer Travel Expected to Take Off in a Big Way
Despite inflation, the summer travel season is going to be a busy one. Digital travel sales are expected to rise over the next few years. What tips can help you create a smart travel marketing strategy?
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Predictions, We’ve Made a Few
Brands are expected to spend big dollars for the 2023 NewFront. Eddie Wilders lets us know where it's all going in his follow up to our previous blog post.
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