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TikTok’s Future: Beyond the Ban Headlines
The biggest topic in the industry today is the potential fate of TikTok. While some reports predict an imminent "disappearance" of the app, this scenario
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Prime Day Crushed It
The first day of Prime Day 2023 was the largest sales day ever for Amazon. Where were the best deals and which products sold the most? Will consumers be able to keep up with this level of spending through the rest of the year?
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Summertime is Here
Summer looks a little different than it used to. With the rise of digital devices, advertisers follow us to the pool, the beach and our own backyards. "What used to be a time to pull back money because everyone 'was on vacation' has now become a boom for products and services."
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American Consumers are All In for 4th of July Celebrations
Time to fire up the grill! Americans are gearing up to celebrate, spend and travel this Independence Day. As a retailer, it's the perfect time to offer some sweet deals for consumers making last-minute preparations.
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Viewability in Advertising
"If impressions are a pain point in your advertising, viewability through game livestreaming is the remedy." Did you know that game livestreaming is a great solution to gain improved ad visibility? Check out the link for more information and thank you to our friends at Thece, The Consumer Engagement Company, for contributing this insightful article!
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Who’s Next?
Twitter's jump into programmatic advertising may lead other social media platforms to follow suit. Who will be next? Find out who Eddie Wilders believes to be the strongest candidates.
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