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Now This Is What I Call Streaming… Linear
I’ve been following a streaming TV newsletter for as many years as it’s been written. It has spanned the entire history of Netflix, from their transition f
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Summertime is Here
Summer looks a little different than it used to. With the rise of digital devices, advertisers follow us to the pool, the beach and our own backyards. "What used to be a time to pull back money because everyone 'was on vacation' has now become a boom for products and services."
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American Consumers are All In for 4th of July Celebrations
Time to fire up the grill! Americans are gearing up to celebrate, spend and travel this Independence Day. As a retailer, it's the perfect time to offer some sweet deals for consumers making last-minute preparations.
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Viewability in Advertising
"If impressions are a pain point in your advertising, viewability through game livestreaming is the remedy." Did you know that game livestreaming is a great solution to gain improved ad visibility? Check out the link for more information and thank you to our friends at Thece, The Consumer Engagement Company, for contributing this insightful article!
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Who’s Next?
Twitter's jump into programmatic advertising may lead other social media platforms to follow suit. Who will be next? Find out who Eddie Wilders believes to be the strongest candidates.
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Twitter’s Programmatic Advertising: A Match Made in Digital Heaven
Will Twitter's relationship with programmatic advertising last? See what Eddie Wilders has to say about it in the second part of a series on Twitter's new venture.
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