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Despite the lagging economy, Halloween spending is expected to be a sweet treat for retail. Could this be a good sign for what's to come during the holiday shopping season?

In today's world, marketers have layers upon layers of data and variables at their fingertips. Now they need to figure out the best way to analyze all of this information. Is marketing mix modeling (MMM) the way forward and the next big thing?

Thanks to our friends at Thece for sharing this thought-provoking article by their CRO, Ian Owen-Ward. Ian sees the renewed interest in attention as a needed shift in the advertising world. "So attention is back and what a relief. Let’s face it, advertising agencies have based buying on a desk, with all decisions made for the media buyers by their inherent systems, and it desperately needs a major overhaul."

We're closing in on the end of 2023! Eddie Wilders tells us what to expect in four categories that will dominate during the final months of the year.