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Now This Is What I Call Streaming… Linear

I’ve been following a streaming TV newsletter for as many years as it’s been written. It has spanned the entire history of Netflix, from their transition f

Record Halloween Spending Could Be a Good Indicator for the Holiday Shopping Season

Despite the lagging economy, Halloween spending is expected to be a sweet treat for retail. Could this be a good sign for what's to come during the holiday shopping season?

The Next Big Thing

In today's world, marketers have layers upon layers of data and variables at their fingertips. Now they need to figure out the best way to analyze all of this information. Is marketing mix modeling (MMM) the way forward and the next big thing?

Attention is Back and It’s About Time

Thanks to our friends at Thece for sharing this thought-provoking article by their CRO, Ian Owen-Ward. Ian sees the renewed interest in attention as a needed shift in the advertising world. "So attention is back and what a relief. Let’s face it, advertising agencies have based buying on a desk, with all decisions made for the media buyers by their inherent systems, and it desperately needs a major overhaul."

What 2 Look 4 in 4… Q

We're closing in on the end of 2023! Eddie Wilders tells us what to expect in four categories that will dominate during the final months of the year.

WFH Isn’t Really WFH

Where are we now on the WFH front? Many companies are demanding that their employees return to the office, but is this really necessary in the advertising world?

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