Blog
Read the latest
trends, tips, and thought leadership
Is it Finally Time for Programmatic?
The digital marketing and advertising age is still relatively young compared to that of traditional linear television. As we keep making more advancements in t
Read More
Is it Finally Time for Programmatic?
The digital marketing and advertising age is still relatively young compared to that of traditional linear television. As we keep making more advancements in technology, it still seems that we are stuck in the mud as it comes to which platforms are providing any type of consistent and viable return. But that looks like things might be changing as programmatic advertising is poised for significant growth, driven by advancements in television integration, retail media networks, and emerging technologies like blockchain.
Read More
The AI Revolution in Marketing: Transforming Roles and Creating New Opportunities
Discover how AI is transforming marketing from a threat to an unprecedented opportunity, creating exciting new career paths while revolutionizing traditional roles. Uncover the key skills needed to thrive in this new landscape and position yourself at the forefront of a marketing future where humans and AI collaborate to create more personalized, efficient, and impactful strategies.
Read More
The Ethical Frontier: AI’s Impact on Marketing Transparency
In today's digital landscape, AI has revolutionized marketing through enhanced personalization and targeting. Yet this advancement raises important ethical questions: How can we responsibly entrust our valuable data to machines? What safeguards should we consider as this technology continues to evolve?
Read More
AI: The New Frontier of Marketing Innovation
In the rapidly evolving digital landscape, artificial intelligence is reshaping marketing from the ground up, offering unprecedented capabilities that are transforming how businesses connect with customers in various ways taking content and personalization to a whole new level.
Read More
The FASTer We Are, the Better
In the world of Connected TV (CTV), advertising faces a critical moment. While consumers shift towards streaming platforms, ad dollars are lagging behind, tangled in a web of rerun-heavy content and confusing, inconsistent measurement methods. Linear TV remains the default choice for many brands, thanks in part to the simplicity of its data presentation. Meanwhile, the rise of Free Ad-Supported Streaming Television (FAST) services, particularly those featuring live niche sports, provides a new avenue for growth.
Read More