Author: Stefanie Beach

SMB Media Consulting

Greening the Clicks: A Guide to Sustainable Digital Advertising

The digital advertising world is a behemoth, churning out billions of impressions every day. But with great reach comes great responsibility, and the industry's environmental impact is undeniable. So, how can we make our clicks a little greener?

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The Neverending Cookie Jar: Google Delays the Apocalypse (Again)

Remember that whole "death of the third-party cookie" thing? Apparently, Google forgot to bake enough farewell cookies, because for the third time, they've pushed back the expiration date. So what's the new deadline?

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SMB Media Consulting

Buckle Up, Couch Potatoes: Streaming Trends to Watch in 2024

Hold onto your popcorn, streaming enthusiasts! 2024 promises to be a rollercoaster ride of innovation and evolution in the world of television. From mind-bending technology to content surprises, get ready to ditch your cable bundles and dive into these hot trends!

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SMB Media Consulting

Should Your Small Business Start a TikTok Shop? Pros and Cons Explained

With its engaging short-form videos and massive user base, TikTok presents an enticing opportunity for businesses to reach new audiences. However, before diving headfirst into the world of TikTok shops, it's crucial to weigh the pros and cons. Let us know what you think!

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