Back to school isn’t just about new pencils and first-day jitters – it's a massive economic engine! Let’s dive into the numbers and trends shaping this year’s back-to-school media spend.

The Olympics has long been a coveted platform for brands to reach a massive, engaged audience. Expectations for Paris 2024 were high for record-breaking ad spend and innovative advertising formats. But what trends shaped the Olympic advertising landscape this year?

In today's rapidly evolving digital landscape, where content consumption is at an all-time high and user engagement is paramount, personalization has emerged as a game-changer. From tailored recommendations on streaming platforms to customized news feeds on social media, personalization is transforming the way we interact with digital media. Let's delve into the trends and implications of personalization in the digital media industry.

Google, the digital overlord, is keeping the cookie. I repeat, keeping the cookie. Find out what SMB Media Consulting's Founder & CEO, Stefanie Beach, thinks about this bold move.