For those of us in the ad industry, the Super Bowl isn’t just about football—it’s also the biggest night of the year for advertisers looking to capture audiences with creative, emotional, and downright hilarious commercials. Every year, brands compete to deliver the most talked-about ad, whether through star-studded cameos, nostalgic callbacks, or heartwarming storytelling. With anticipation building, 2025’s Super Bowl commercials are shaping up to be some of the best yet. From Hollywood icons to beloved brand mascots, here are the top five must-watch Super Bowl LIX ads that are already generating major buzz.
- Stella Artois: “David and Dave”
- David Beckham and Matt Damon star as long-lost brothers reuniting over a Stella Artois. Directed by Ben Affleck, the ad supports Water.org, Damon’s non-profit organization.
- Hellmann’s: “When Sally Met Hellmann’s”
- Meg Ryan and Billy Crystal recreate their iconic scene from “When Harry Met Sally…” at Katz’s Deli, with a humorous twist involving Hellmann’s mayonnaise. Sydney Sweeney makes a cameo, delivering the famous line, “I’ll have what she’s having.”
- Dunkin’: “The DunKings Return”
- Ben and Casey Affleck reprise their roles as the “DunKings,” this time joined by Jeremy Strong. The ad teases a continuation, with Strong humorously entrenched as coffee beans.
- Häagen-Dazs: “The Fast and Häagen-Dazs”
- In its Super Bowl debut, Häagen-Dazs collaborates with the “Fast & Furious” franchise. Vin Diesel and Michelle Rodriguez enjoy the ice cream, bringing a sweet moment to the high-octane world.
- Budweiser: “First Delivery”
- Budweiser brings back its iconic Clydesdales. This year, a young foal embarks on a solo journey to deliver a keg, showcasing determination and the brand’s enduring spirit.
For a look at these and other Super Bowl LIX commercials, watch the video below. Which one is your favorite?
Photo by Freepik